Importance of Mailpiece Design: Avoiding Costly Mistakes

July 20, 2025

August 20, 2025 – 11:00 AM EST

Failing to meet the minimum mailing dimensions for commercial mail can significantly impact your budget.

This session will explore the common mistakes in mailpiece design and provide strategies to avoid them. This session is essential for printers and mailers, as the competitive edge of a well-designed mailpiece is becoming increasingly crucial in the marketing landscape.

Join us to ensure your mailpieces are cost-effective and designed to save you time and money.

Floyd Creecy is the Vice-President of Operations at 120 Design Studios, based in Orlando, FL. In this role, he oversees all operational aspects of the company, ensuring seamless execution of IT and branding projects while driving strategic growth in the commercial contracting sector. He is also the Executive Director of the Mail Systems Management Association (MSMA), a member of the Greater Baltimore Postal Customer Council (GBPCC),and serves on the PCCAC Strategic Innovation Sub-Committee. Renowned for his compassionate leadership, Floyd empowers and motivates his teams and audiences alike. His extensive experience in project management and branding, coupled with his expertise as a speaker, makes him a staple at industry events like PCC, Postal Forum, MAILCOM, and MSMA conferences, where he delivers impactful keynote speeches.

Floyd’s professional mantra —“Attitude, Industry education, and information aid us in our ability to exceed our limitations”— reflects his firm belief in the power of positive thinking, continual learning, and access to information as keys to success. Floyd holds a bachelor’s degree from Liberty University and is a Certified Project Management Professional (PMP) and a Certified Mail and Distribution Systems Manager (CMDSM).

Join us on Zoom
https://usps.zoomgov.com/j/1600160664?pwd=hIRvBX615rP4EUp3MdHb4wmKcN0LEF.1

Phone one-tap: US: +15033361236,,1600160664#,,,,*539453# or +1952-229-5070,,1600160664#,,,,*539453#
Meeting ID: 160 016 0664
Passcode: 539453
Join by Telephone
Dial: +1 503 336 1236 or +1 952-229-5070 or +1 650-581-7094 or +1 855-860-4313 or +1 678 317 3330

Addressing’s Best Practices & Reducing Undeliverable Mail

January 29, 2025

February 20, 2025 at 11:00 AM EST

No two businesses are the same – different business needs around addresses. Within a business, not all mailings are the same. They have different priorities relative to goals, purposes, needs, fraud, restrictions, regulations and requirements. So it makes sense they may have different “Best Practices” when it comes to Address Quality. Best Practices mailers have undeliverable mail rates 50-65% lower than the industry average. And recent changes provided an opportunity to reduce their undeliverable mail by an additional 10+%. This translates to lower costs, faster bill payments, happier clients, increased sales and so much more.

In this session, Adam Collinson, Director of Address Intelligence, GrayHair Software LLC will focus on address-related issues that businesses are facing as well as the tools and data that can be utilized to make positive process changes. Adam analyzes and improves processes in all areas of mail including Data Entry, Address Quality and Return Mail, Database Management, Regulatory Compliance, Cash Flow Optimization, and Mail Tracking Analytics. In his position, Adam uses his experience and knowledge to analyze, research, design and implement new solutions to meet the needs of the ever-changing mailing industry. Adam also serves as the MTAC (Mailers Technical Advisory Committee) Industry Focus Leader for Data, Technology and Addressing.

Join Zoom Meeting
Phone one-tap: US: +15033361236,,1614402429#,,,,*695546# or +1952-229-5070,,1614402429#,,,, *695546#>/p>

Meeting URL: https://usps.zoomgov.com/j/1614402429?pwd=zO2J1sN3NCzq7mZXxbjSRZQQIHHnza.1

Meeting ID: 161 440 2429 Passcode: 695546

Join by Telephone
For higher quality, dial a number based on your current location.
US: +1 503 336 1236 or +1 952-229-5070 or +1 650-581-7094 or +1 855-860-4313 or +1 678 317 3330
Meeting ID: 161 440 2429 Passcode 695546