February 20, 2025 at 11:00 AM EST

No two businesses are the same – different business needs around addresses. Within a business, not all mailings are the same. They have different priorities relative to goals, purposes, needs, fraud, restrictions, regulations and requirements. So it makes sense they may have different “Best Practices” when it comes to Address Quality. Best Practices mailers have undeliverable mail rates 50-65% lower than the industry average. And recent changes provided an opportunity to reduce their undeliverable mail by an additional 10+%. This translates to lower costs, faster bill payments, happier clients, increased sales and so much more.

In this session, Adam Collinson, Director of Address Intelligence, GrayHair Software LLC will focus on address-related issues that businesses are facing as well as the tools and data that can be utilized to make positive process changes. Adam analyzes and improves processes in all areas of mail including Data Entry, Address Quality and Return Mail, Database Management, Regulatory Compliance, Cash Flow Optimization, and Mail Tracking Analytics. In his position, Adam uses his experience and knowledge to analyze, research, design and implement new solutions to meet the needs of the ever-changing mailing industry. Adam also serves as the MTAC (Mailers Technical Advisory Committee) Industry Focus Leader for Data, Technology and Addressing.

Join Zoom Meeting
Phone one-tap: US: +15033361236,,1614402429#,,,,*695546# or +1952-229-5070,,1614402429#,,,, *695546#>/p>

Meeting URL: https://usps.zoomgov.com/j/1614402429?pwd=zO2J1sN3NCzq7mZXxbjSRZQQIHHnza.1

Meeting ID: 161 440 2429 Passcode: 695546

Join by Telephone
For higher quality, dial a number based on your current location.
US: +1 503 336 1236 or +1 952-229-5070 or +1 650-581-7094 or +1 855-860-4313 or +1 678 317 3330
Meeting ID: 161 440 2429 Passcode 695546